Duren's world


Duren is a men's brand based on the concept of "inner sex appeal".

Story of the brand


Founded by producer Masaki Matsukawa and designer Kohei Okamoto.

First collection presented in Italy and Paris


Opened the first store in Marais, Paris, France


Opened a concept store in Kyoto

Collection timeline

Crinkle leather period 2013~;

Brand standard designed with an original shape-memory material made by crimping thin cowhide leather and aluminum foil.

Jeter period 2019-;

A series featuring street art with motifs of world designer brands and luxury maison icons.

emergence period 2020SS;

A series that expresses the process of being reborn from a pupa to an adult. A 3D design based on a sketch that is still in the image stage

Cloudy Leather period 20.21AW;

A series of small leather goods that use waxed material. It features a paradoxical design that the more you use it, the more beautiful it becomes.

Hug Leather period 20.21AW;

Combining the same low-resilience mat as Tempur mat and Nappa leather, this weight-reducing bag feels soothing just by holding it.

THE MAN period 22.23FW;

Duren's collection is roughly divided into three categories.
Collection "The Man" for men who want to be masculine
Pure collection “Neutral” regardless of gender or style
A collection "collaboration" created from "0" based on one theme with creators and artists in Japan and overseas.


In 2016, Prada's art director, David James and collaboration "DUREN/DJA" announced​

2017 Released "DUREN/ShantellMartin" in collaboration with New York graffiti artist Shantell Martin Released an embroidery line using traditional French techniques

2018 Announced "DUREN/Benoit Pierre Emmery" in collaboration with Hermès art director Benoit Pierre Emmery

2021Announced “DUREN x Nicolas Ouchenir” in collaboration with French calligrapher Nicolas Ouchenir


Collaborating with new media artist Naoko Tosa, who is also a professor at Kyoto Graduate School, “DUREN/NaokoTosa” was announced.
Released "Mail Muse Gift Collection" and "DUREN/Benoit Pierre Emmery"


Italy: A-Dash Design Award 2016

Japan: Good Design Award 2016

Germany: iF DESIGN AWARD 2017