Duren is a men's brand based on the concept of "inner sex appeal".

2013

Founded by producer Masaki Matsukawa and designer Kohei Okamoto.

First collection presented in Italy and Paris

​2018

Opened the first store in Marais, Paris, France

2019

Opened a concept store in Kyoto

Crinkle leather period 2013~;

Brand standard designed with an original shape-memory material made by crimping thin cowhide leather and aluminum foil.

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Jeter period 2019-;

A series featuring street art with motifs of world designer brands and luxury maison icons.

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emergence period 2020SS;

A series that expresses the process of being reborn from a pupa to an adult. A 3D design based on a sketch that is still in the image stage

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Cloudy Leather period 20.21AW；

A series of small leather goods that use waxed material. It features a paradoxical design that the more you use it, the more beautiful it becomes.

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Hug Leather period 20.21AW;

Combining the same low-resilience mat as Tempur mat and Nappa leather, this weight-reducing bag feels soothing just by holding it.

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THE MAN period 22.23FW;

Duren's collection is roughly divided into three categories.
Collection "The Man" for men who want to be masculine
Pure collection “Neutral” regardless of gender or style
A collection "collaboration" created from "0" based on one theme with creators and artists in Japan and overseas.

In 2016, Prada's art director, David James and collaboration "DUREN/DJA" announced​

2017 Released "DUREN/ShantellMartin" in collaboration with New York graffiti artist Shantell Martin Released an embroidery line using traditional French techniques

2018 Announced "DUREN/Benoit Pierre Emmery" in collaboration with Hermès art director Benoit Pierre Emmery

2021Announced “DUREN x Nicolas Ouchenir” in collaboration with French calligrapher Nicolas Ouchenir

2022

Collaborating with new media artist Naoko Tosa, who is also a professor at Kyoto Graduate School, “DUREN/NaokoTosa” was announced.
Released "Mail Muse Gift Collection" and "DUREN/Benoit Pierre Emmery"

Italy: A-Dash Design Award 2016

Japan: Good Design Award 2016

Germany: iF DESIGN AWARD 2017